Choose

Rhythm

Culture

Future

Jaysim Music Records

African Sounds.
Global Stories.

Experience authentic Afrobeat and Afro-soul through distinctive artists, soulful rhythms and powerful stories created to connect African music with the world.

Explore JMR Discover Our Artists

LATEST RELEASE

NOW PLAYING

Loading latest release...

Jaysim Music Records

00:00 00:00

JMR / LATEST

New Music.
New Energy.

ARTIST

SONG

RELEASED

Discover the latest release from Jaysim Music Records.

Press play, discover your next favorite artist and experience the sound of JMR.

LISTEN ON

Spotify Apple Music YouTube Music Audiomack Boomplay

Explore Release

THE JMR SOUND

The sound of individuality.

JMR is a home for artists who sound like themselves. Their music is shaped by their identity, culture, emotions, experiences, and the stories that make them who they are.

WHAT IT SOUNDS LIKE

Music doesn’t need labels.

At JMR, we give artists the space to create from their own perspective. Their sound can draw from different genres, generations, cultures, and influences. The common thread is simple: it has to feel true to the artist.

WHAT DEFINES JMR

Identity

We believe the most interesting music starts with something personal. Every artist has their own voice, and we’re here to help them develop it without taking away what makes it theirs.

Culture

Music carries where it comes from. The people, places, experiences, and cultures around an artist all become part of the sound.

Evolution

Artists should have room to change. We encourage experimentation, new ideas, and the freedom to follow the sound wherever it leads.

THE JMR APPROACH

We don’t start with a formula. We start with the artist.

Every artist has their own sound. Our role is to give it the space, support, and freedom to grow.

OUR MANIFESTO

We don’t think there’s one right way
to make great music.

We start with the feeling, listen to the artist, and let the sound take shape in its own way.

Every artist is different. That’s what makes the work interesting, and we’re here to help protect that individuality rather than make everything sound the same.

There’s always room to experiment, try something new, grow along the way, and see where the music takes you next.

THIS IS JMR

Different voices bring different energy into the room. Artists come from different places, hear different things, and bring their own perspective to the creative process. That mix is a big part of what makes JMR what it is.

What brings everyone together is the space we share. It’s a place to exchange ideas, work together, and create something that feels bigger than any one artist.

Different voices, one creative home.

JMR

MEET THE ARTIST

SIGNED ARTIST

JAYSIM MUSIC RECORDS

JMR ARTIST

Bawa ALA

Bawa ALA (born Kememopigha Prince Tobi) is an emerging Nigerian Afrobeats artist who embodies authentic African expression through contemporary sound and meaningful storytelling. His music fuses traditional Afrobeat influences with modern Afrobeats, creating a distinctive sound that reflects his Nigerian heritage, personal experiences, and evolving artistic vision.

FOLLOW THE JOURNEY

Artist Profile

BAWA ALA • AFROBEATS & R&B • NIGERIAN SOUND • JAYSIM MUSIC RECORDS • ROOTED IN CULTURE • MADE FOR WHAT'S NEXT • BAWA ALA • AFROBEATS & R&B • NIGERIAN SOUND • JAYSIM MUSIC RECORDS • ROOTED IN CULTURE • MADE FOR WHAT'S NEXT •

ROSTER

THE MINDS
BEHIND
THE SOUND.

Artists, producers, creatives and strategists bringing ideas to life and shaping the sound, vision and culture of JMR.

Jaysim Music Records / THE TEAM

HOL 001

Head of Label

Simeon
John

Leading the vision, direction and future of JMR.

AM 005

Artist Manager

Dickson
Uchenna

Guiding artists from creative vision to career growth.

ART 103

Signed Artist

Bawa
ALA

Bringing identity, energy and sound to the JMR roster.

TM 009

Tour Manager

Ibinabo
John

Taking the music beyond the studio and onto the stage.

SEC 106

Secretary

Godspower
Ahiakwo

Keeping the label organised, connected and moving forward.

DEV 102

Web Developer

Odemesa
Blessed

Building the digital world behind JMR.

VIEW THE FULL TEAM

CULTURE

BUILT AROUND
THE MUSIC.

At JMR, the music always comes first. We want artists, producers, and creatives to have the freedom to make things that feel honest to them, while giving those ideas the space to grow.
That might happen in the studio, through a visual project, on stage, or somewhere in between. What matters is staying open, working together, and letting the music lead.

01 / CREATE

MAKE RECORDS

It starts with a good song. From there, we help give it the time, attention, and support it needs to find its audience.

02 / CONNECT

BUILD TOGETHER

Music becomes something bigger when people bring their ideas together. We connect sound with visuals, culture, people, and the moments that give it meaning.

03 / MOVE

KEEP LOOKING AHEAD

Things change quickly, and that’s part of what makes music exciting. We keep listening, experimenting, and following the ideas that catch our attention.

MUSIC

WHERE
THE MUSIC
LIVES.

The music doesn’t stop when a record leaves the studio. Follow JMR on the platforms you already use, discover our artists, and keep up with what we’re putting out next.

01 LISTEN

MUSIC STREAMING

COME CLOSER

There’s More To Come.
Stay With JMR.

New music, new artists, new ideas and the moments that bring it all together. Keep up with what’s happening at Jaysim Music Records.

Stay Connected

African Sounds. Global Stories.

Loading latest release...

New Music. New Energy.

The sound of individuality.

Music doesn’t need labels.

Identity

Culture

Evolution

We don’t start with a formula. We start with the artist.

Every artist has their own sound. Our role is to give it the space, support, and freedom to grow.

We don’t think there’s one right way to make great music.

Different voices, one creative home.

Bawa ALA

THE MINDS BEHIND THE SOUND.

Simeon John

Dickson Uchenna

Bawa ALA

Ibinabo John

Godspower Ahiakwo

Odemesa Blessed

BUILT AROUND THE MUSIC.

MAKE RECORDS

BUILD TOGETHER

KEEP LOOKING AHEAD

WHERE THE MUSIC LIVES.

Spotify

Apple Music

YouTube Music

SoundCloud

TIDAL

Deezer

Audiomack

Boomplay

There’s More To Come. Stay With JMR.

African Sounds.
Global Stories.

New Music.
New Energy.

We don’t think there’s one right way
to make great music.

THE MINDS
BEHIND
THE SOUND.

Simeon
John

Dickson
Uchenna

Bawa
ALA

Ibinabo
John

Godspower
Ahiakwo

Odemesa
Blessed

BUILT AROUND
THE MUSIC.

WHERE
THE MUSIC
LIVES.

There’s More To Come.
Stay With JMR.